"Go for the fun. Stay for the pudding."
"Come for the Rock, Paper, Scissors..."
"Go for the company. Stay for the chili."
"Strange things are afoot here."
"These guys have the most helpful staff ever. They explain how to deal with problems in depth and at a level my mechanically disinclined butt understands."
"If you like craft beer this is the place to geek out (talking about it...I'm not serving the world here)."