For those who like their coffee black, strong, and absurdly pretentious.
Jonathan Rubinstein's espresso shop in the West Village has been a hit ever since it opened in 2002. Rubinstein recently switched to beans from Ecco Caffe, a boutique Sonoma roaster.
Enter any La Colombe cafe and one immediately notices what is missing - the merchandising and clutter of branded T-shirts, coffee mugs, home coffee machines and lunch foods.
